Every Day Low Price on Kingsford CharcoalFriday, July 03, 2009 | Filed Under: News | Posted by Wade - CEO on 07/03 at 08:00 AM
We are constantly reviewing products to see how we’re doing and where we’re missing out. One thing that we’ve been missing is on our charcoal sales.
Way back in the old days we used to be buying this stuff two truckloads at a time. Changing habits and new competition had pretty much gotten us out of that business. I don’t know how much of it is sold anymore because of the prevalence of propane grills. Still it should be a a good seller and we were missing out.
We’ve just lowered our price down to $8.49 for the 18 pound bag. That puts us right in there with all of the big chains.
In order to be #1 in Weber Grill sales we have to be in the business of serving the customer who already has a grill.