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Update:  I posted the wrong video.  This was pointed out to me by the new guy we hired who’s job is to make sure I don’t look to dumb. 

I think this ad came off pretty well.  I think that Carhartt Jeans have an huge potential for growth for us.  They are a great jean, with a great name at a price you can afford.

It used to be that Carhartt was known, up here anyway, for their great outdoor workwear.  We are now selling quite a bit more of the first layer product even with the increases we’re getting on the insulated coats and bibs. 

Carhartt’s a great company.