Home of Economy News

Friday, May 22, 2009

Introducing the Friday Super Saver!

I’m excited to introduce a new feature of Home of Economy News.  We are beginning to offer a GREAT deal on this site to reward our readers.

This weeks special is a $5 off any pair of jeans.  We do a great job at jeans with Carhartt, Wrangler, Lee, Levi and more.  They are all offered the Guaranteed Lowest Price.

It’s our intention to have a special (or specials) every week to build our traffic. 

Print out the coupon and bring it in and save big on the best selection of the best brands of jeans.  One per customer please. 

To print out use the print feature in your web browser.  I’d recommend you chose to print only page 1. 

Memorial Day Furniture Sale

I posted the Memorial Weekend Furniture Sale on Wednesday.  Today the flyer for the weekend came out in the Grand Forks Herald.

I’ve got all four pages blown up here so you can see it. 

As you can see it’s a pretty good sale.  We’re featuring the Amish made furniture like always.  This line has really taken off for us.  Right now it’s about 30% of our entire furniture business.  I’m thinking that it will be at least half of our business within a couple years.

On the back page we have Homecrest Furniture.  Unfortunately we’re sold out of that red checked piece and can’t get anymore.  Even though that’s been our best seller for the last two years Homecrest doesn’t have it available anymore.  We’re really unhappy with that because it really brightened up the department.

Also on the back page we have Restonic mattresses.  We’re having a very good year in mattresses this year because we’ve been a bit more aggressive about pointing out our advantages of price, quality and expertise in the store.

We’ve only got one upholstered recliner from Lane furniture in the flyer, but our entire department including all upholstered furniture is on sale for the weekend.  Lane is the top brand when it comes to reclining furniture for a reason.  They have very good quality and it’s priced right as well. 

I suppose some might wonder why we started advertising on TV two days before the flyer was dropped.  That’s because TV advertising takes a while to gain awareness with most people.  People don’t act the first time they see a commercial.  On the other hand a printed flyer is most effective the day a person sees it.  If they set it down until “next week” they might not do anything with it at all. 

And of course running the television creates some interest when a customer sees our flyer in the paper. 

Trailers For Sale Not Rent

Our new trailer ad is out.  I hope you appreciate the most excellent driving job by the guy in the Red Pickup. 

Trailers are one of our “Power Categories.”  That’s what we call categories that we are a destination store for.  We haven’t really sold trailers for all that long, but we must be the leader in utility trailer sales.  It seems that the only thing keeping us from selling more is that we can’t get them in fast enough.  On the other hand when we tried covered trailers we thought we were doing it right, but they never caught on for us.

Carry-on trailers that makes most of our utility trailers is the 9th biggest vendor we have right now.  For the last 12 months we’ve seen growth of 13% with them which is great.