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Friday, May 28, 2010

Memorial Weekend Furniture Sale Flyer

Here’s our flyer to go with the TV ad below for our flyer.  On the front page we’ve got pictured the Amish furniture.  For the record the Amish is pretty much the biggest thing we’ve got going.  I just can’t say enough about the quality and beauty of the furniture from these folks.

Page two has our Homecrest furniture.  This stuff isn’t cheap but it’s so nice.  I’ve got some on my porch that the frames are 40 years old.  It’s held up.

Here we’ve got the Lane motion furniture.  They make beautiful stuff.  That must be why they sell more reclining furniture than anyone else in the country.  We’ve also got some Howard Miller clocks there.  We’ve got a full selection of Grandfather clocks that you have to check out.  But what I’d really like personally is that Rythm Masters Musical wall clock.  It’s a beautiful piece.

The back page has more Amish.  Did I mention that the stuff is awesome?  We’ve also got our Restonic Mattresses which seem to be a great product.  Not only that they’re made here in Grand Forks so we can offer you a great price. 

It’s the Memorial Day Weekend Furniture Sale

We’ve got the Memorial Weekend Furniture Sale running this weekend.  Last year was the first time we went after this business and all I can say is what were we doing NOT having a Memorial Weekend Sale.  We had a fantastic weekend. 

I hope that we can grow on what we did last year.  Time will tell.  It’s not going to hurt that we have chances for rain on Saturday and Memorial Monday is going to be cool. 

I hope you can come in, but if you don’t, have a GREAT weekend.

New Cooper Tire Line

This is the Discoverer highway tread light truck and SUV tire.  We’ve also got the ATV.

This looks to be a very nice tire for your car.  I’ve heard a lot of good things about this tire.

Due to problems with the supply of the itres we are beginning to offer Cooper Tires to our offerings.  It seems to us that we should do very well with this line.

Cooper makes a great tire.  We’ve seen quite a few of our peers starting to sell their tire.  What they say is that they are very well made without any problems.

Another thing that they’ll give us is the ability to restock faster.  There’s getting to be SO many sizes out there that we can’t stock them all.  With the Cooper line we can make the sale and know that we’ll have the tires the next day to install on the customers tires.

There’s been so many changes in the tire industry between manufacturing, new sizes and the global availability.  We’re excited that we can take this step to grow with the industry.

Wednesday, May 26, 2010

Spring Fishing Ad

I’m a bit late on the fishing ad.  So here it is:

I think we did a good job on our product selection.  That’s a great price on the minnow bucket.  I’ve seen it advertised for 10 pucks a lot of the time.

The fishing rod sale should attract a wide spectrum of the fishing public.  And letting the customers know that we have Rapala lures is a very good thing.  That’s a great brand and we love to associate H of E with great brands.

Then we have the big scoops of live bait.  The one thing that should get the consumers in the store is live bait each and every time they go fishing.  At that point you have a chance to buy any of the stuff we carry across the store.  We feel we save money by selling it by the scoop rather than counting it out.  Plus its good PR!

Finally we have the marine batteries.  When you think about it we sell a lot more marine batteries to fisherman than we do fishing line.  It’s thinking a bit outside of the box but it’s a very good thing for us.

I once had a friend of my brother in law that lived south of Fargo say that he’s shopped everywhere between Fargo and Lake of the Woods and we have the best prices on fishing.  My brother in law said that this guy was the type to obsess over the pricing.  That’s nice to know.

Daily Lunch Specials

Daily Lunch Specials
Served at 11:30

Soup, sandwiches, doughnuts, cookies, and free coffee are served daily!

May 31 - June 4
Monday - CLOSED for Memorial Day.
Tuesday - CHICKEN STRIPS – AUGRATIN POT. - COLESLAW
Wednesday - TACO SALAD – Small BEVERAGE
Thursday - ROAST BEEF – MASH. POT. GRAVY – CARROTS
Friday - FISH BURGER – COLESLAW – CHIPS

Tuesday, May 25, 2010

Summer Savings Flyer

I don’t have time to go over the flyer and talk about it.  I’ve got a meeting right now to plan the July flyer.  I’ll get through this in a bit.  Even if nobody likes it, I think it helps ME to write about what I like about the flyers and what I don’t.

Friday, May 21, 2010

Daily Lunch Specials

Daily Lunch Specials
Served at 11:30

Soup, sandwiches, doughnuts, cookies, and free coffee are served daily!

May 24 - May 28
Monday - PORK CHOP – MASH. POT. GRAVY – G.B.
Tuesday - SLOPPY JOE – POT. SALAD – CHIPS
Wednesday - BURRITO – SM. BEVERAGE
Thursday - MEASTBALLS – MASH. POT. GRAVY – G.B.
Friday - CHICKEN CEASER WRAP – CHOICE OF SOUP

Wednesday, May 19, 2010

Begging Strips for Your Best Friend

Today we got up the new treats from Purina.  The big seller in this line is Begging Strips.  I don’t know why they call them that.  My dogs don’t beg.  They demand.

Like the Purina pet foods I posted on the other day, we’ve got a pretty good offering of the treats.  Of course what sells in the other stores doesn’t always go here and sometimes what we sell doesn’t do as well in other stores.  I’m sure we’ll do good on the Begging Strips, but we’ll have to play it by ear to see what goes in the other treats. 

Monday, May 17, 2010

Purina Pet Foods Are Now Available at H of E

We’re excited to be no able to offer Purina Dog and Cat foods to our customers.  We’ve been working on this for a while but we weren’t going to do it until we were able to offer it at a competitive price.

Some might wonder why we’re doing this since we do so well with the Science Diet.  Science Diet is great, but people have their preferences.  If we don’t offer what they want they’ll get it somewhere else.

Here we have Dog Chow.  At one time that was the #1 brand name in the market.  I think that the premium products has taken over that but it’s still a powerful brand.

We do have the Beneful product.  I haven’t been educated on this stuff yet, but I think that this is the Purina entry into the high quality food. 

We do have the smaller packages.  On the right you see the famous Puppy Chow.  We’ve got that in large bags as well.

And we do have the Friskies brand of Cat Food now.  I guess this is an huge player in the market.  We don’t do our share of cat food in the Science Diet line. We do do VERY well in the lower priced product from Dura Life.  Maybe it’s the Friskie brand that we’ve been missing.

It’ll be interesting.  We’ve had Superific growth in the pet food lines and this is just one more thing that will make us a destination spot for your pet food.

Friday, May 14, 2010

New Wrangler Ad

Here’s our latest Wrangler ad.  This isn’t exactly the form we’ll be running it in.  We’ll put in some items and prices into the ad when we actually PAY for the ad to run.

I think it’s a great ad.  Like our snowmobile ad it’s something that I think the customers will pay attention to. 

When it comes to advertising I think you always have to be thinking about just how the ad is going to sell product.  But you can’t just think about selling that product.  You have to think about how it builds that brand and the brand of the store by itself. 

I think this helps the public know that we are a big player in Wrangler Jeans (and other clothing.)  After all how many local retailers are running ads like this?  That will help sell product and build the Wrangler and H of E Brand.  The other thing that will be added is the price and item that will let them know specifically that we have a buy that they want to participate in.

Wednesday, May 12, 2010

Daily Lunch Specials

Daily Lunch Specials
Served at 11:30

Soup, sandwiches, doughnuts, cookies, and free coffee are served daily!

May 17 - May 21
Monday - LASAGNA – GARLIC TOAST
Tuesday - TATOR TOT HOTDISH – G. B. - DINNER ROLL
Wednesday - 2 SOFTSHELL TACOS – CHIPS & SALSA – SM BEV.
Thursday - FRENCH DIP SAND. W/ AJUS – BAKED POT. COLESLAW
Friday - B.L.T. - SUMMER FRESH PASTA – CHIPS

Wednesday, May 05, 2010

Daily Lunch Specials

DAILY LUNCH SPECIALS
SERVED AT 11:30

Soup, sandwiches, doughnuts, cookies, and free coffee are served daily!

May 10 - May 14
Monday - CHICKEN FETT. ALFREDO – GARLIC TOAST
Tuesday - COUNTRY FRIED STEAK – MASH. POT. GRAVY – CORN
Wednesday - TACO SALAD – SM. BEVERAGE
Thursday - MEATLOAF – BAKED POTATO – CORN
Friday - CHICKEN/BACON/SWISS SAND. / CHOICE OF SOUP

Tuesday, May 04, 2010

May Lawn and Garden Ad

Here’s our new Lawn and Garden department ad.  Lawn and Garden is a difficult area to handle right.  We want to point out how we have everything you need for your lawn and garden.  It’s pretty hard to do that in as 30 second ad. 

Instead we’re leading with some hot prices on items and hoping that the customers associate us with having what they need.

It’s my opinion that we’ve got the most complete selection of lawn and garden products, at least as far as our flagship Grand Forks store.  Where else can you buy your mower and have it fixed if it’s needed and buy the nicest bedding plants in town and get the Guaranteed Lowest Price on your lawn chemicals and buy your mother a new garden shovel for mother’s day and get lawn furniture at an opening price point and heirloom quality.

I think we’re the only place for all of that and our regular customers know that.  But it’s a tough thing to get customers that aren’t regulars to become aware of that.

Monday, May 03, 2010

Reset of Sports, Housewares and Toys in Williston

Barb’s crew in Williston has been working like heck to reset the Sporting Goods, Housewares and Toy area.  For those of you not from the area those departments are in an addition to the store and almost are on their own.

Barb’s been sending me pictures of the progress.  However she waited until the project was all but over before she sent me the pictures of that part of the store before they started.

That’s about how it looked all along.  I guess that’s what I expected to see when I came into the store so I didn’t really see that we were that bad.  But when I look at the after pictures I can see that we were in need of a facelift.

I think that’s a big wow!  Before she got into this project she totally and completely redid the clothing departments. 

Looks great guys!

Sunday, May 02, 2010

A Great Deal on Fighting Sioux Windshirts

H of E is offering an outstanding price on some high quality windshirts.  We’re able to offer this price because we’re buying a regular stock price and having a local but authorized shop to add the Sioux logo on the product.

Because of that we are able to have a price of $25.97 which is an outstanding bargain.  We ran through our first batch in a couple weeks.  Right now the rack in Grand Fork is full, but that won’t last long.  We can ship these into another store if there’s a request. 

The jackets themselves are very well made.  We use the same thing as alternative winter uniform shirt for our team members who want a little extra warmth on the job.  We picked these because of how well the shirts hold up. 

These jackets come in three colors, black, tan and green.  My pictures don’t do them justice.