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Thursday, June 24, 2010

New Carhartt TV Commercial

Earlier this year, it seems like forever, we did a Carhartt ad where we were talking about hiring a new Carhartt Spokesman.  Our idea was to keep this going by having some auditions to pick the next anchor.

Well here it is in preliminary form.  Later we’ll add in some items and prices, but for now I think this is great.

The ad was shot in Minot.  We have at least one Team Member who did a wonderful job.  We also had some volunteers from a drama club or something.

I think they all did a fabulous job.  Everyone that’s seen it thinks it’s funnier than heck. I think they ad will get people to watch the add because there’s so many neat parts.

Anyway, great job everyone.  I think I even did ok. 

Here’s the ad we did earlier this year:

The point was to replace the great “news” spots that were so successful for us. Here’s a sample of one of those.

Daily Lunch Specials

Daily Lunch Specials
Served at 11:30

Soup, sandwiches, doughnuts, cookies, and free coffee are served daily!

June 28 -July 2
Monday - CHICKEN FETT. ALFREDO – GARLIC TOAST
Tuesday - SLOPPY JOE – POTATO SALAD – CHIPS
Wednesday - 2 SOFT SHELL TACOS – CHIPS & SALSA – SM. BEVERAGE
Thursday - FRENCH DIP SAND. W/ AJUS – COLESLAW – BAKED POT.
Friday - TUNA SALAD CROSSIANT /  CHOICE OF SOUP

Friday, June 18, 2010

Daily Lunch Specials

Daily Lunch Specials
Served at 11:30

Soup, sandwiches, doughnuts, cookies, and free coffee are served daily!

June 21 - June 25
Monday - LASAGNA – GARLIC TOAST
Tuesday - BBQ PORK SAND. - MAC. SALAD – CHIPS
Wednesday - TACO SALAD – SM. BEVERAGE
Thursday - MEATLOAF – BAKED POTATO – CORN
Friday - CHICKEN BACON SWISS SAND. / CHOICE OF SOUP

Monday, June 14, 2010

Tire Ad

Here’s our first TV ad with Cooper Tires on them.  I think it’s a real strong ad.

It’s the Stars And Stripes Sale!

So here’s our newest latest Flyer that just came out in your newspaper yesterday.  That is if you still get the newspaper.  Circulation at the newspapers has fallen so much that it’s a concern to us that we’re missing so many customers.  Now the flyer is out there on our website but that’s for the customers that want it.

We’ve tried setting up a mailing list of those that want to see it, but that hasn’t worked either.  We do have copies in the stores for our customers to pick up, but that doesn’t bring new people to the the store. 

This has been a GREAT flyer for us the past few years.  Let’s hope that it keeps on. 

I want to point out the fantastic deal we’ve got going for fathers day.  If you buy a pair of Carhartt pants (excluding shorts) you will get a FREE polo shirt.  Not only is that a great deal in itself, but we have a fastastical price for the B17 Carhartt Jeans.  That’s a special price that Carhartt has only authorized until fathers day.  I’m thinking that they should get a lot of people giving their jeans a test drive with a price like that.

Pages two and three are heavy into the clothes that make H of E’s clothing selection one of a kind.  We are massively strong in Jeans, workwear and boots.

Check out the Weber grills at the top of the page.  We’ve been emphasizing Grills for a year now and we are happy with the effect. 

Another must buy on page 4 is the mosquito repellent.  I was out back in the yard last night and I didn’t dare stop for a moment.

Pages 6 and 7 are big in lawn and garden.  You can see we have the Off on the top of Page 7.  For some reason the Off products have always been in the Lawn and Garden department and the other products in our Sporting Goods.  It mad some sense in the past because we bought Off from a L & G source and the other products from Sporting Goods sources.  What doesn’t make sense is to advertise the product on different pages and display them apart from each other.  I never said we were perfect.

Check out the Purina on our animal page.  That’s really taken off well in the last couple weeks. 

Page 9 is our housewares and toys along with some Home Improvement Departments.  We DO have air conditioners in Grand Forks, but not every store so we can’t advertise them in the flyer. 

Pages 10 and 11 are our farm and tool pages.  We’ve got some great sellers here.  We’re still seeing great growth in the Dewalt line.  Another line to watch is those fill-right pumps.  That’s an awesome line.  Finally we’ve got a sump pump there.  We didn’t sell as many this spring but they’re still going out the door.

The back page is normally reserved for Tires, Batteries and Automotive.  We switched it up for once and put batteries on the front, “Life in the Fast Lane.”  We’ve got some of our new Cooper tires on the back, so we aren’t getting that crazy. 

Friday, June 11, 2010

Daily Lunch Specials

Daily Lunch Specials
Served at 11:30

Soup, sandwiches, doughnuts, cookies, and free coffee are served daily!

June 14-18
Monday - SPAGHETTI – GARLIC TOAST
Tuesday - 2 PC. CHICKEN – MASH. POT. GRAVY – CORN
Wednesday - BURRITO – SM. BEVERAGE
Thursday - HOT HAMB. SAND. - MASH. POT. GRAVY
Friday - TURKEY/BACON WRAP CHOICE OF SOUP

Thursday, June 03, 2010

Daily Lunch Specials

Daily Lunch Specials
Served at 11:30

Soup, sandwiches, doughnuts, cookies, and free coffee are served daily!

June 7 - June 11
Monday - TUNA SALAD CROSSIANT – CHOICE OF SOUP
Tuesday - COUNTRY FRIED STEAK – MASH. POT. GRAVY CORN
Wednesday - 2 SOFTSHELL TACOS – CHIPS & SALSA – SM. BEVERAGE
Thursday - PORK ROAST – MASH. POT. GRAVY – CARROTS
Friday - BACON CHEESEBURGERS – POT. SALAD -CHIPS