Yesterday I highlighted the Farnam "wrap" that was included with our flyer that we inserted in most of the local publications on Wednesday. This flyer was very unusual because it included not one but two wraps.
The second was a piece produced by Dewalt Power tools. We've carried DeWalt since they introduced their line of high quality power tools. We've always done ok with it, but we've found that giving a bit more attention to advertising and floor displays has really helped us sell their tools.
We've improved how we're doing with them quite a bit and we're are seeing the results. Our sales are up 25% over the first five months last year.
Of course there's still room for us to improve. That's the beauty of retail. There's always something you can do better on. Everyday is a great day to come to work for that reason.
Of course Home of Economy offers the Guaranteed Lowest Price on DeWalt tools. That's making us more of a destination all the time even though you can buy DeWalt in a number of places.