Here's our latest television ad. A lot of our farm business isn't the hard goods that it used to be like tractor parts or cultivator shovels. A lot of it is those supply items that every farm shop needs. This ad acknowledges that with hydraulic oil, batteries, DeWalt chop saw and fuel transfer pumps.
Those are four great areas for us. I like to talk about focusing on "front page items." Our computer system's reporting screen holds 18 lines. When I look at the top 18 vendors we have all of those items show up. And we're doing terrific with all of those vendors. If you want a sales increase it's best to focus on your top vendors and do a better job with them. If you can improve your business there you get a lot more sales increase for your effort than worrying about what might be done the list.