Fiestaware Sales Up 50% in 4th Quarter 2009Monday, December 21, 2009 | Filed Under: News | Posted by Wade - CEO on 12/21 at 02:21 PM
Our Fiestaware sales are running 50% up for the 2009 fourth quarter. I had a strategy meeting over the summer with the buyer and we decided that this was a line that we could take leadership on in the market. It has worked out real well. What we decided to do was to make the commitment to have it in every store. Of course we can't yet have the full selection in every store. That gives us the opportunity to give Fiestaware a prominent place in our advertising. Since it's not one of our top lines overall we have to advertise it in our flyers rather than run electronic advertising on it. We've been doing that and keeping it stocked up in the stores. We've identified it as a priority in our housewares department for display. It seems to have worked. Fiestaware has been around a long time. My grandmother had a nice collection that she passed on to my sister. The history of Fiestaware is interesting. The Fiesta Red made in the 30's and 40's had a small amount of radioactive uranium added to it as a pigment. After World War Two the US government confiscated all of the manufacturers stock of pigment.