Home of Economy to open store in Watford CityWednesday, January 07, 2015 | Posted by Amy - Marketing Coordinator on 01/07 at 09:33 AM
GRAND FORKS -- Home of Economy continues to expand across western North Dakota with the opening of a store in Watford City in January 2015.
Owners of the North Dakota retail chain see Watford City as an ideal location to expand its service area and its reputation as a leading seller of oil country work wear and equipment.
“Workers in the oil patch don’t always have an extra couple hours to drive to Williston to buy the gear they need,” says Wade Pearson who, with his brother Scott, shares the title of president and CEO. “Watford City offers them a closer destination so they can make their purchase and be back to work sooner.”
The Pearsons acquired the 30,000 sq. ft. Watford City location through the recent liquidation of Alco, a Midwest department store chain.
Transitioning it into a Home of Economy store will be swift, thanks to the excellent condition of the building and the cooperation of current Alco store employees, Scott Pearson says.
“We have offered every current employee there a position plus a comprehensive benefits package,” he says. “We intend to be open for business in a matter of days and not skip a beat in offering these new employees a paycheck.”
Pearson says the staff will be trained at the Williston Home of Economy store while the new location is updated and merchandised.
A national leader in the sale of flame-resistant Carhartt FR work wear, Home of Economy is also known for offering top-selling brands like Honda Power Equipment, DeWalt, Under Armour, and safety toe boots by Ariat, Muck, and Baffin.
Though slightly smaller than the others, Watford City location will carry everything customers expect from a Home of Economy store, according to Scott Pearson. “Customers will find the same safety-related FR, work books and Hi-Vis work wear at each of our stores, along with all our other best-selling brands.”
Known for its Guaranteed Lowest Price promise, Home of Economy ensures that its customers enjoy the exact same low prices at every location, including stores in the Bakken.
“Just like our other six locations, this new store will offer the same top-notch goods at the same prices,” say the Pearsons, whose grandparents founded the company in 1939.
In 1952, Bob and Jean Kiesau earned the distinction of originating the discount store concept by partnering with others to establish the Mid-States Distributing Co.
Bob served as president for four years of this unique buying group, which includes more than 40 independent retailers with nearly 700 discount store locations.
“That continued relationship allowed Home of Economy to become one of the largest independently-owned retailers in the Midwest and to offer the Guaranteed Lowest Price policy we honor to this day,” says Scott Pearson.
Opening of the Watford City store continues Home of Economy’s recent growth spurt that includes a major expansion at the Williston store in 2014, the opening of the chain’s largest store in 2013 in Jamestown, and the 2012 opening of a brand new store in Minot. These expansions have more than doubled Home of Economy’s retail space since 2012.