Here's our brand new hunting ad. I downloaded it from the ad agency just now.
In previous years we would use our leadership in Federal Ammunition to be what we really emphasized. Now with the drastic ammunition shortages we don't know what we're going to have and what we're going to get.
Retailers don't make much on ammunition but we can count on it to bring the customers to the store. This year we don't know. It could work out because maybe more people will be visiting Home of Economy because they can't find what they want in ammunition at other places. Of course since we were so strong with Federal with an huge selection at the best price that might work against us rather than help us.
I just wish we could have the ammunition the customers want. Not this year.