I posted the Memorial Weekend Furniture Sale on Wednesday. Today the flyer for the weekend came out in the Grand Forks Herald.
I've got all four pages blown up here so you can see it.
As you can see it's a pretty good sale. We're featuring the Amish made furniture
like always. This line has really taken off for us. Right now it's about 30% of our entire furniture business. I'm thinking that it will be at least half of our business within a couple years.
On the back page we have Homecrest Furniture. Unfortunately we're sold out of that red checked piece and can't get anymore. Even though that's been our best seller for the last two years Homecrest doesn't have it available anymore. We're really unhappy with that because it really brightened up the department.
Also on the back page we have Restonic mattresses. We're having a very good year in mattresses this year because we've been a bit more aggressive about pointing out our advantages of price, quality and expertise in the store.
We've only got one upholstered recliner from Lane furniture in the flyer, but our entire department including all upholstered furniture is on sale for the weekend. Lane is the top brand when it comes to reclining furniture for a reason. They have very good quality and it's priced right as well.
I suppose some might wonder why we started advertising on TV two days before the flyer was dropped. That's because TV advertising takes a while to gain awareness with most people. People don't act the first time they see a commercial. On the other hand a printed flyer is most effective the day a person sees it. If they set it down until "next week" they might not do anything with it at all.
And of course running the television creates some interest when a customer sees our flyer in the paper.