Here's our new Carhartt Video. We had a lot of fun with this one. A few years ago we ran some distinctive "anchor" ads. Those seemed to really work well for us. Since the guy that was our anchor has left the advertising agency we needed to do something different. This was our idea for now. I think that it's an ad that will get noticed. If you don't get noticed the ad isn't worth a darn. I thought the gimmick that we're all wearing Carhartt in the board room was a neat gag to show how fired up we are about Carhartt products.