Update: I posted the wrong video. This was pointed out to me by the new guy we hired who's job is to make sure I don't look to dumb.
I think this ad came off pretty well. I think that Carhartt Jeans have an huge potential for growth for us. They are a great jean, with a great name at a price you can afford.
It used to be that Carhartt was known, up here anyway, for their great outdoor workwear. We are now selling quite a bit more of the first layer product even with the increases we're getting on the insulated coats and bibs.
Carhartt's a great company.