Now open in Watford CityTuesday, April 28, 2015 | Posted by Amy - Marketing Coordinator on 04/28 at 01:55 PM
GRAND FORKS -- Home of Economy continues to expand across western North Dakota with the opening of a store in Watford City on March 16, 2015. “The six weeks since the store opening have allowed us to fill in merchandise gaps and better forecast product turn-over in this new location” according to store manager Geoffrey Newport. “In the first two weeks, this new location rose to the number two ranking of our seven stores in flame resistant clothing and boot sales nipping at the heels of our nearby store in Williston” he added.
Our Watford City Grand Opening will be held Friday, May 1 through Sunday, May 10. It will feature factory reps on hand for daily drawings and special discounts. Our grand prize will be a Honda Pioneer 700 4-seat UTV.
Owners of the North Dakota retail chain saw Watford City as an ideal location to expand its service area and its reputation as a leading seller of oil country work wear and equipment.
“Workers in the oil patch don’t always have an extra couple hours to drive to Williston to buy the gear they need,” says Wade Pearson who, with his brother Scott, shares the title of president and CEO. “Watford City offers them a closer destination so they can make their purchase and be back to work sooner.”
The Pearsons acquired the 30,000 sq. ft. Watford City location through the recent liquidation of Alco, a Midwest department store chain.
Transitioning it into a Home of Economy store was swift, thanks to the excellent condition of the building and the cooperation of current Alco store employees, Scott Pearson says. “We offered every Alco employee a position plus a comprehensive benefits package,” he said.
Pearson says the staff was trained at the Williston Home of Economy store while the new location was updated and merchandised.
A national leader in the sale of flame-resistant Carhartt FR work wear, Home of Economy is also known for offering top-selling brands like Honda Power Equipment, DeWalt, Under Armour, and safety toe boots by Ariat, Muck, and Baffin.
Though slightly smaller than the others, the Watford City location carries the core work gear items customers expect from a Home of Economy store, according to Scott Pearson. “Customers will find the same safety-related FR, work boots and Hi-Vis work wear, along with the top sellers from our other lines and categories.”
Known for its Guaranteed Lowest Price promise, Home of Economy ensures that its customers enjoy the exact same low prices at every location, including stores in the Bakken.
“Just like our other six locations, this new store will offer the same top-notch goods at the same prices,” say the Pearsons, whose grandparents founded the company in 1939.
In 1952, Bob and Jean Kiesau earned the distinction of originating the discount store concept by partnering with others to establish the Mid-States Distributing Co.
Bob served as president for four years of this unique buying group, which includes more than 40 independent retailers with nearly 700 discount store locations.
“That continued relationship allowed Home of Economy to become one of the largest independently-owned retailers in the Midwest and to offer the Guaranteed Lowest Price policy we honor to this day,” says Scott Pearson.
Opening of the Watford City store continues Home of Economy’s recent growth spurt that includes a major expansion at the Williston store in 2014, the opening of the chain’s largest store in 2013 in Jamestown, and the 2012 opening of a brand new store in Minot. These expansions have more than doubled Home of Economy’s retail space since 2012.
Headquartered in Grand Forks, Home of Economy also has stores in Devils Lake and Grafton.