Yesterday I posted our great new Carhartt ad. Back in 2004 we started a news anchor campaign to advertise Carhartt.
That ad campaign was very successful. Before that our sales were very strong. Now our sales are about 4 times what they were then.
We've worked hard to link the Home of Economy brand with the Carhartt Brand. I think these ads were quite successful. I've heard of people around town asking people in other businesses where "the Carhartt Store" is when they wanted us.
Music to my ears.
Here's the first (or close to the first) of our anchor ads just to let you know why we're running ads like this. Of course this ad is very old and the prices and offer aren't in effect.
Aaron there did a great job. Unfortunately he moved out of the area so we can't use him anymore.