SNOW!Thursday, October 15, 2009 | Filed Under: News | Posted by Wade - CEO on 10/15 at 04:24 PM
Apparently from what I can tell that I'm the only one over the age of 12 years old to get excited when it snows in October. Events like this get people thinking early about the stuff that Home of Economy sells for winter. It seems that all of our top vendors have a connection with snow. Carhartt, the premier outdoor work wear is our biggest line. The next biggest is tires and then comes batteries. We also sell a ton of other stuff this time of year like anti-freeze and engine store chemicals as people put stuff away. We're going against a very hard winter last year. That led to a very strong fourth quarter when most of the rest of the country was struggling. We're sitting pretty good right now, but to finish the year right we're going to, quite frankly, need some snow and cold by late November. The fortunate thing for us is that we can buy winter products without a lot of risk. When other places have a hard winter they'll sell a lot of the Carhartts and batteries and stuff. But if they have a warm winter they're largely stuck with that stuff. When we have a warm winter that just means that it's not as bad. People still need the same stuff, but maybe not at the same time. A couple years ago we didn't have hardly any snow on the ground by Christmas. We still got a lot before New Years and we sold a lot of stuff in January. I know it's not the most popular thing to be happy with the snow and cold, but I have to say it's good for business.