Here's a commercial we did some time ago about what makes Home of Economy Home Furnishings different. These are all great reasons. Of course when it comes down to it, you should be buying your furniture because of the quality you're getting. Certainly the furniture from our Amish Gallery can't be beat. We also have great brands like Action Lane, Flexsteel, Riverside and many others. Our competitors are going the other way focusing on no-name furniture they directly import from China.