This was a very interesting product packaging innovation that we picked up this fall. What this product actually is is fire starters that are roughly the size of a dynamite stick. Well I've never seen a real stick of dynamite, but I've seen TV. I don't think you'd sell very many of them but his packaging just might do the trick. Because after you've used all of the starters you're able to use the box as a prop or to hold you shotgun shells when you go to the shooting range. This is a great idea for Christmas.