Call me a retail nerd, but I really really like this display. It makes a strong statement that we're in the business of supplying you with our winter needs. From left to right we have a pile of ice melt, then these cool extension cords with lighted ends. They're bright which makes it easy to ID your cords. Then we have driveway markers. Next is shovels. We've got a wall full on the back wall behind here, but some people just want to grab and go. Then we have anti-freeze. We have an huge market share in anti-freeze. Finally on the far right is the Power Service diesel fuel supplement. We've had it for a long time, but for some reason it's really taken off in the last two years. I've had truck drivers say they can't believe how much cheaper we are on it than the truck stops.