This ad I think does a really good job of grabbing the viewers attention. I have to admit that there are maybe a few around here that don't like it. True, it's a bit strange. What is that guy doing shoveling out in the middle of no-where, why is the girl carrying around a shovel on her snowmobile.... I think you need to engage the consumer in your advertising rather than just blaring out how great you are, blah blah blah. Who listens?